Did you know that on the first day of every year, January 1st, it is a Dutch tradition to jump into freezing water to celebrate the New Year? It’s known that on January 1, 1965, the tradition began with Jan van Scheijndel and seven others. There are thousands who participate in over 10 locations across the Netherlands.
Locals know the New Year's Dive as the Nieuwjaarsduik, the tradition of running into the frigid waters in the North Sea. The main location where the most people gather each year is at Scheveningen beach in The Hague. Over 10,000 people plunge each year there, and there are many other locations across the Netherlands where you can participate as well. You can sign up for the main Unox New Year's Dive in Scheveningen (and other locations) by registering on-site on January 1st, typically starting around 10:30 AM for a 12:00 PM dive. The fee is approximately €4, which includes a commemorative orange beanie and a warm bowl of pea soup.
You might be asking why? Why would anyone want to jump into freezing water on New Year's Day? In the Netherlands, the New Year’s Dive is less about the cold and more about the feeling that comes after. It’s a symbolic way to start fresh—letting go of the old year and stepping boldly into the new one. The shared experience, laughter, and sense of togetherness matter just as much as the plunge itself.
What do participants do after the Dutch diving tradition? Warming up together is just as important as the dive. After leaving the water, participants quickly bundle up and gather with friends and family to share hot drinks, food, and conversation. That cozy moment—cold giving way to warmth—is what many people remember most, and it reflects a core part of Dutch culture: finding comfort and connection, even in the coldest moments.
Do we recommend? Absolutely not! Unless you love the frigid waters and/or are prepared to be ice cold. Go in on your own accord. Whether you are marking it off of your bucket list, just wanting to have a memorable experience (and trust us, you won't forget), or find yourself going along with friends and family, please share your experience with us! We love seeing our DWC family trying new Dutch experiences. Good luck!