This past December, we sold more stroopwafels than ever before, and while we’ve ramped up production to meet the demand, we still expect to sell out at times. So, why do we limit the stock of our stroopwafels when others seem to have plenty on the shelves?
It’s simple: You deserve a stroopwafel that tastes like a stroopwafel. In other words, fresh really is best.
The Freshness Difference: Why It Really Matters
If you’ve ever had a freshly baked stroopwafel, you know it’s a totally different experience from one that’s been sitting around for months. In fact, if you were to line up several stroopwafels, from fresh off the press to ones that are five months old, you’d immediately notice the difference. The flavor and texture change over time, and not for the better.
Stale stroopwafels lose their buttery, cinnamon, caramel goodness—and the texture goes from crispy to hard and chewy. The longer they sit, the less you get to enjoy the true magic of a stroopwafel.
Old Stroopwafels are Commonly Sold in Stores
We all know that the best way to eat a stroopwafel is fresh, right off the griddle. In the Netherlands, you can find street vendors or pop-up shops serving warm stroopwafels all over the place. But here in the U.S., that's not the case—most Americans buy them online or pre-packaged from the store.
But here’s the thing: How fresh are those stroopwafels?
Stroopwafels form the Netherlands are often the oldest. When you see a box from the Netherlands marked 12/06/2024, you might think they were made in early December—but they were actually baked in June! That’s because in the Netherlands, they write dates in the day/month/year format, while in the U.S., we use month/day/year. So, by the time those stroopwafels ship from overseas to your local store, they could be months old.
But overseas shipping isn’t the only issue. It’s also common for companies who stock high inventory to let stroopwafels sit for a long time on shelves.
So, freshness can quickly fade.
Low Stock Means Fresher Stroopwafels for You
To avoid this, we keep our stock levels lower. This way, we can move our stroopwafels quickly from the bakery to you, ensuring that you always get the freshest possible product—just like you would in the Netherlands.
A Little Stroopwafel Secret
You might have heard that warming a stroopwafel over a cup of coffee is the “traditional” way to eat them. It’s true that warming them makes for a cute picture (which is why you might see that on our website and social media), and it can help the texture a little—but it doesn’t fix the flavor.
We want you to enjoy our stroopwafels just as they are, without any extra steps. That’s why we make sure ours stay fresh—so you don’t have to worry about needing to heat them up to enjoy them at their best.
Shop Dutch Waffle Company for the Freshest Stroopwafels
As Dutch natives who spent decades in the Netherlands and trained in the art of making traditional stroopwafels, we know what makes them great. And we want you to experience them as they were meant to be: crisp, flavorful, and totally delicious.
We don’t ship our stroopwafels from overseas or let them sit on shelves for ages. We keep our inventory low and ship fresh stroopwafels directly to your door.
Try one today, and let us know if you can taste the difference!
