The History of the Stroopwafel: From Gouda to Worldwide Obsession

The History of the Stroopwafel: From Gouda to Worldwide Obsession

If you’ve ever enjoyed a warm coffee or tea with a chewy, caramel-filled waffle cookie resting on top, you’ve experienced one of the Netherlands’ most beloved treats: the stroopwafel. But have you ever wondered where stroopwafels came from? Let’s dive into the fascinating history of the stroopwafel and how this Dutch classic went from a local specialty to an international favorite.

Where Did the Stroopwafel Originate?

The stroopwafel was first created in Gouda, Netherlands, sometime in the late 18th or early 19th century. Gouda may be most famous for its cheese, but it also has a rich tradition of baking. Local bakers are credited with inventing the first versions of the stroopwafel by pressing thin layers of baked dough together with a sweet syrup (stroop) filling. The syrup or what we call stroop filling, is traditionally a caramel-like flavor, made from a combination of sugar, butter, syrup, and cinnamon.

What started as a clever way to use leftover crumbs and dough soon evolved into a distinct recipe all its own. Over time, bakers perfected the thin, crisp waffles and the signature caramel-like filling that makes stroopwafels irresistible today.

What Makes Stroopwafels Special?

Unlike other cookies, stroopwafels are designed to be paired with a hot drink. Traditionally, you place the waffle over a steaming cup of coffee or tea. The heat gently softens the caramel center, creating a gooey, chewy bite that perfectly complements your beverage.

This unique ritual is part of what has made the stroopwafel such an enduring favorite—not just in the Netherlands, but around the world.

Stroopwafels Today: A Global Treat

Fast forward to today, and stroopwafels are enjoyed in coffee shops, homes, and offices across the globe. From their humble beginnings in Gouda to their current status as an iconic Dutch export, stroopwafels have captured the hearts (and taste buds) of dessert lovers everywhere. From age 7 to 104, one thing never changes—a love for this crispy, crunchy caramel classic.

Here at Dutch Waffle Company, we honor this tradition while also looking forward to it. Our No-Bake Stroopwafel Pie Crust and innovative recipes bring a modern twist to a timeless classic.

Innovation at Dutch Waffle Company

Experimenting with flavors, textures, and new ideas is at the heart of what we do. Innovation is how we grow, how we surprise our customers, and how we keep desserts exciting. You never know—today’s kitchen experiment could become tomorrow’s next favorite snack.

So whether you’re baking at home or enjoying one of our creations, remember: don’t stop experimenting. Magic happens when curiosity meets creativity. ✨

The history of the stroopwafel shows us that even the simplest ideas—two thin waffles with caramel in between—can become something extraordinary with a little imagination and persistence. From Gouda’s local markets to coffee tables worldwide, stroopwafels remind us that tradition and innovation go hand in hand.

So the next time you enjoy a stroopwafel with your coffee, you’re not just having a treat—you’re taking part in a delicious story centuries in the making.

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About the author: Bianca Letens

Bianca Letens, co-founder and owner of the Dutch Waffle Company, transformed her childhood love for Dutch stroopwafels into a thriving business. Growing up in the Netherlands, Bianca was surrounded by rich culinary traditions that sparked her passion for authentic Dutch sweets.

In 2019, Bianca and her co-founder launched the Dutch Waffle Company in Nappanee, Indiana, with a clear vision: to offer the freshest and most traditional stroopwafels in the United States. Their dedication to quality and authenticity quickly gained popularity, with the brand’s products expanding across the country.

Among Bianca’s proudest achievements is the success of the No-Bake Stroopwafel Pie Crust, a new product that has become a customer favorite. Bianca’s commitment to inclusivity is evident in her efforts to provide gluten-free and vegan options, ensuring that everyone can enjoy the delights of stroopwafels.

A key part of Bianca’s approach to business is her love for working directly with customers. She and her team are always excited to collaborate on custom orders and special requests, offering personalized stroopwafel creations to meet individual needs. Bianca Letens continues to drive the Dutch Waffle Company forward, blending passion with innovation to share her cherished heritage and connect with customers in meaningful ways.

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